Buyers Journey WorksheetThe education purchasing cycle takes many months, starting with planning in the spring and culminating with purchasing the following summer. Along the way, many educators will get involved in buying decisions around your products or services: teachers, principals, curriculum directors, library media specialists, superintendents, and more.

Each of these audiences interacts with you in different ways, depending on their roles and responsibilities in purchasing. The practice of plotting their interactions throughout your sales cycle provides a roadmap for developing stronger sales and marketing messages to each of these core audiences.



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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.