The past decade has seen dramatic changes in the education market, ranging from a record number of new education technology companies entering the market for the first time, to many seasoned, veteran companies launching new digital products and programs, plus the addition of more Open Educational Resources (OER) and free materials.
During this webinar, originally broadcast on April 22, 2015, Susan Meell with MMS Education shared the key lessons they've learned, from both a marketing and product/program development perspective, to help you launch or introduce your next product or program more successfully.
During this hour-long webinar you'll learn:
- Key elements of the education market you can't ignore, change, or avoid, and how they could impact you.
- Questions to ask your product development, marketing and sales team before you launch.
- Key resources that are available to help you plan a more successful launch.
MMS Education has worked with and helped numerous companies and organizations, large and small, introduce brand new products, as well as launch new digital versions of print programs. With more than three decades of experience, MMS Education has learned many lessons (some painfully) and witnessed the numerous obstacles, challenges and roadblocks that exist in penetrating the education market.
Watch this webinar to learn tips and steps to take that will make launching a new product or program into the K-12 market a little less stressful and a lot more successful!
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