Retargeting works by keeping track of people who visit your web site or open an email campaign that don't convert. As these people visit other web sites, your ads are displayed. Watch this hour-long webinar, orignially broadcast on February 13, 2014, to help you develop or refine a retargeting strategy for your organization. During the webinar, Anita Avram, Director of Partnerships at Perfect Audience, a retargeting firm, covers:
- What is retargeting and why you should do it
- Specific examples of retargeting campaigns
- The ins and outs of setting up a retargeting campaign
Make sure you're taking full advantage of the power of retargeting—both for your web site and email campaigns.
Fill out the form below to access the webinar.