New survey by Agile Education Marketing and SheerID reveals teacher shopping trends


Denver, CO – July 30, 2014 – According to a recent survey on teachers' spending behavior by Agile Education Marketing and SheerID, the leading teacher verification provider, teacher spending is up year-over-year going into 2014 back-to-school season.

In previous years, organizations like the NSSEA have reported that teachers spend over $400 of their own money on supplies for their classrooms. Agile Education Marketing and SheerID determined that in the 2013-2014 school year, teachers in the United States have spent an average of $513 out-of-pocket on classroom supplies, instructional materials, books for their classrooms, and professional development. This is a six percent increase over what teachers spent last year. “When we got the results back, we were surprised to see that even though the economy is slowly improving, teachers are spending even more of their own hard-earned money to foster children’s educational development,” shares Robert O'Dell, Managing Partner of Agile Education Marketing.

The survey also polled teachers on their attitudes and loyalty towards companies that offer teacher discounts or teacher appreciation programs. Agile Education Marketing and SheerID found that 80% of teachers are more loyal to brands that offer teacher discounts, and 81% will seek out companies that offer teacher discounts. “Extending exclusive discounts or other offers to teachers is something every company should consider,” states Jake Weatherly, CEO of SheerID. “Teachers not only undoubtedly deserve acknowledgment for their dedication; they are also extremely loyal to brands that demonstrate that they value education.”

As one teacher who filled out the survey explained, “Companies that offer teacher discounts believe in teachers and are in the fight with us to help educate our children. We love them.”

View an infographic of the survey findings.


About Agile Education Marketing
Founded in 2009, Agile Education Marketing is an innovative education information firm that supports the marketing initiatives of businesses selling products and services to schools. Customers can utilize Agile’s robust database of preK-12 and higher education schools and personnel along with custom data analytics, creative services and tactical consulting. Agile’s at-school and at-home mailing and e-mail lists, coupled with their knowledge and insight, help education businesses improve their marketing results and maximize their marketing investments. For more information about Agile, visit

About SheerID
SheerID’s technology transforms existing, protected private data into an omnichannel service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special offer like student, active duty military, veteran, or teacher offers – protecting the exclusivity of the offer and eliminating fraud.


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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.