When you’re selling to schools, your strategy must include more than just outreach to the person whose name will be on the dotted line. The education market’s intricacies make it truly unlike any other vertical. Decision making and purchasing is highly collaborative. The sales cycle can be long, from initial demo to signed PO and implementation. Buyers are often not your users.
Is your head spinning? Relax. Agile Education Marketing has worked with hundreds of organizations that sell everything from apps and enterprise systems to curriculum and classroom supplies, and we’ve developed a proven strategy to connect with, nurture and convert educators to customers.
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