This hour-long webinar examines today’s K-12 education marketing cycle and how to align your marketing campaigns to what educators are thinking about and interested in throughout the year. Matt Laddin, CEO of Insight 29, shares his expertise as he reviews:
- The high points of the ed marketing cycle, from planning and budgeting to purchases and POs
- How the ed buying cycle impacts your marketing cycle
- How to best time our tactics
- Differences in the timing to reach administrators versus teachers
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