The rise of content marketing has shed light on the importance of knowing your buyer’s journey. But the influence of the buyer’s journey isn’t limited to inbound. In fact, it impacts your overall marketing strategy, content creation and even sales activities.A powerhouse team of marketers from PR with Panache! and Agile Education Marketing pack an amazing amount of information and tactical next steps into this hour-long webinar. You’ll learn:
- What a buyer's journey is, as well as how to document and track that journey
- What the buyer's context is, how it is different than a buyer’s journey, and why it is crucial for your marketing success
- Different strategies for prospecting and lead generation versus lead nurturing
- How to integrate the buyer's journey into an overall marketing plan: content creation, buyer's context, timing, and lead scoring.
- How to close the gap between sales and marketing