Three Steps to Engaging Leads You Are Probably Overlooking

March 19, 2015

One of the toughest jobs companies have is getting the attention of their target audience. As you look at your pipeline, you might be asking yourself, "How do we nurture and qualify existing leads into the sales pipeline?" "What kind of strategies can we implement that will build our lead pipeline with the right targets?" "How do I demonstrate our commitment to our customers and education through thought leadership?"

To get answers to these questions, join Machele Stefhon for this engaging hour-long webinar originally broadcast on March 19, 2015. Machele is a former educator and seasoned content marketer who will share the why, how and when of lead nurturing and engagement.

During the webinar you'll learn:

• Important questions to ask when defining and identifying your audience
• Why sharing instead of selling accelerates the decision-making process
• Key components for understanding how to drive leads through the decision-making process
• Critical questions to ask if you want your content to succeed in telling your story

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