Two Key Shoppers for a Successful Back-To-School Season
Back-to-School SpendingThe late-summer and early-fall months not only usher in a new school year, but they also encompass the second-largest consumer spending season, according to the National Retail Federation (NRF). It’s second only to Christmas!
Turn Educators into Customers with Conversion Rate Optimization
All of the work you’ve put into crafting your marketing campaigns has led you to this point. You’ve reviewed your customer and prospect database and created segmented lists. You’ve targeted email campaigns specifically to those lists. You’ve optimized landing pages to encourage CTA clicks. And of course, you’ve optimized your web pages for search.
How do you turn that website traffic into leads that will eventually generate revenue and return on investment? Conversion rate optimization, or CRO.
Life Lessons in Leadership for Ed Tech Vendors: Learn
This is the second in a series of five monthly articles providing tips for ed tech vendors to use when working with school clients to implement innovative solutions for teaching and learning. Each month we pull a leadership lesson from Life Lessons in Leadership: The Way of the Wallaby., a book I co-authored in 2016. The goal of this book is to provide leaders of all ages (“For Leaders Ages 8 to 88”) and occupations with memorable strategies for leading people and processes, especially when it comes to navigating change.
Last month we explored the topic of why listening is the number one key skill for any leader. This month’s reflections come from Chapter 2 in the book.
The Ultimate Email Marketing Toolkit
Your messages must make a statement in crowded inboxes. Not only do they need to get noticed, they also need to get opened, read and acted on. The Ultimate Email Marketing Toolkit, sponsored by Agile and PR with Panache!, is packed with 11 helpful resources you can use and reuse to build better email campaigns.
6 Tips for Mapping Customer Journeys Through the Education Sales Cycle
Simply put, the customer journey starts when educators are just beginning to research a product or service to fulfill specific needs in their districts, schools or classrooms.
It’s a long process from prospecting to signed PO. Therefore, it’s important to map out educators’ journeys through the sales process and develop a strategy for how to nurture those leads at each stage.