Doug MesecarThe Every Student Succeeds Act (ESSA) fundamentally changes how states and districts identify and intervene in underperforming schools. As states work through the federal ESSA approval process and gear up for implementing major provisions of the law in the 2018-19 school year, it is important to gain a better understanding of ESSA’s changes to identifying schools for improvement and intervention.


1 LeadNurturePlaybook 122817 tnLead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right educators. And along the way, you’ll increase engagement, establish solid thought leadership and build stronger customer relationships.

At Agile, we’re advocates of using video for your education marketing efforts, particularly in emails. Forrester Marketing Group has found that including videos in emails can increase click-through rates by as much as 300 percent. Include a video on your landing pages, and you could see an 80 percent boost in conversions, according to a study by

The Every Student Succeeds Act (ESSA) took full affect during the 2017-18 school year. Were educators ready for it?

Agile Education Marketing reached out to more than 150 district administrators and teachers to find out. Their responses hinted at a general level of uncertainty surrounding specific ESSA details, school and district preparedness, and meeting funding requirements.

According to Agile data, most administrators and teachers receive as many as 20 emails about education products and services daily. This doesn’t even take into account the non-education promotions that arrive in their personal and school inboxes every day.

Consumers in the U.S. receive hundreds and even thousands of marketing messages. That’s why there are rules in place to protect them from false, misleading and unsolicited emails that could be hiding within that outreach.

All marketers must follow the rules and requirements outlined in the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003. With Agile’s help — and our handy checklist — you can make all of your emails CAN-SPAM compliant.

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.