Education, like most industries, has a purchasing cycle. In order to nurture educators down the path to purchase, it’s important to align your marketing and communications to every stage. You must deliver the right information to educators at the right time, and give it to them in the right place and format.

The 4 Stages of the Education Purchasing Cycle

Decision-making in education purchasing is a long process. Before the 2017-18 school year begins, educators will have already started planning purchases for 2018-19. Yet, purchases likely won’t be made until summer 2018.

The education purchasing cycle is made up of four phases, which begins with spring planning and culminates with summer purchasing. Create integrated marketing campaigns tailored to each of these four stages to nurture educators through your sales funnel.  

In February 2017, Agile Education Marketing asked educators all about email. Do they like receiving emails about education products and services? What prompts them to open and act on these emails? How many of these emails do they receive daily?

Part 2 of our survey results reveals how administrators and teachers interact with emails daily. Click here for Part 1, or view an infographic of the survey results.

In February 2017, Agile Education Marketing asked educators all about email. Do they like receiving emails about education products and services? What prompts them to open and act on these emails? How many of these emails do they receive daily?

Part 1 of our survey results reveals how administrators and teachers feel about emails from education companies, and what kinds of information they value most from these messages. Click here for Part 2, or view an infographic of the survey results

Agile’s February 2017 survey reveals that most educators receive fewer than 20 emails about education products and services daily. This is good news for education marketers, suggesting that the inbox continues to be a great place to connect with administrators and teachers.

Learn more about how educators are interacting with one of our favorite marketing channels, and how you can tailor your messaging to meet their preferences. Find out:
  • What information to share with educators in your emails
  • How to time your email deployments
  • And more!

Emails are an important tool in every education marketer’s toolkit. Not only do administrators and teachers alike use email to learn about education products and services, but email also supports other platforms for communicating with educators.

In a Q1 2017 survey of administrators and teachers conducted by Agile Education Marketing, 51 percent of administrators said they value webinars for learning about education products and services. How do you promote your webinars? Email. Also, 69 percent of teachers said they trust word of mouth. What’s easily sharable? Email. Sixty-four percent of administrators and 65 percent of teachers, respectively, said they find conferences valuable for learning about education products and services. What’s key to promoting these events? Email.

A majority of educators also agreed that email is a good way for companies to provide important information and create awareness about new products and services that are available for their districts, schools and classrooms.

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.