According to Agile data, most administrators and teachers receive as many as 20 emails about education products and services daily. This doesn’t even take into account the non-education promotions that arrive in their personal and school inboxes every day.

Consumers in the U.S. receive hundreds and even thousands of marketing messages. That’s why there are rules in place to protect them from false, misleading and unsolicited emails that could be hiding within that outreach.

All marketers must follow the rules and requirements outlined in the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003. With Agile’s help — and our handy checklist — you can make all of your emails CAN-SPAM compliant.

Marketers who grow their brand’s social media presence report improved brand awareness and reach, lead generation and sales. But at the same time, many marketers have no idea how to measure whether their social media marketing efforts are paying off.

McMullan webBy Ann McMullan, www.annmcmullan.com

This is the fifth in a series of five monthly articles providing tips for ed tech vendors to use when working with school clients to implement innovative solutions for teaching and learning. Each month we pull a leadership lesson from Life Lessons in Leadership: The Way of the Wallaby, a book I co-authored with Michael Barrett in 2016. The goal of this book is to provide leaders of all ages – “Leaders Ages 8 to 88” – with memorable strategies for leading people and processes, especially when it comes to navigating change.

In the previous four articles we addressed the critical leadership skills of listening, learning, loving (your program, product, process and/or people) and leveraging the talents of others. This month’s reflections are on the topic of luck, which is the focus of Chapter 5 in Life Lessons in Leadership: The Way of the Wallaby.

Despite a touchy climate surrounding education in America — ESSA’s impact and budget uncertainties surrounding a new administration — district technology spending is sunny.

McMullan webBy Ann McMullan, www.annmcmullan.com

This is the fourth in a series of five articles providing tips for ed tech vendors to use when working with school clients to implement innovative solutions for teaching and learning. Each month we pull a leadership lesson from Life Lessons in Leadership: The Way of the Wallaby, a book I co-authored with Michael Barrett in 2016. The goal of this book is to provide leaders of all ages – “Leaders Ages 8 to 88” – with memorable strategies for leading people and processes, especially when it comes to navigating change.

In the previous three articles we addressed the critical leadership skills of listening, learning and loving (your program, product, process and/or people). This month’s reflections are on the topic of leveraging the talents of others, which is the focus of Chapter 4 in Life Lessons in Leadership: The Way of the Wallaby.

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.