During this webinar originally broadcast on August 13, 2015, a district IT leader, Agile Education Marketing, and PR with Panache! share the results from a survey of educators about their preferences and habits when it comes to researching, evaluating, and purchasing ed-tech products. You'll learn:
- What information educators want when they evaluate ed-tech products
- Where educators find information about educational products and services
- What time of year educators most often search for products
- Who controls the decision-making for different types of educational products
- Educators' preferences when it comes to receiving marketing communications
Even if you’ve been in the K-12 education space for years, we guarantee you’ll learn something that will surprise you about how to best reach educators with your marketing and sales messages.
This webinar will provide valuable information for your back-to-school marketing plans, so watch today!