Broadcast on September 24, 2014, this hour-long webinar features Paul Kühne with ü marketing+more. Paul discusses how to effectively use email nurturing tactics to maximize the ROI of your web site inquiries, social media and event marketing programs. Paul shares:
- Strategies to create thoughtful nurturing campaigns that engage educators.
- How nurturing can ensure that sales teams are focused on the prospects and customers most ready to engage.
- How marketing automation systems can enhance the nurturing process.
- How nurturing can improve the effectiveness and impact of all points in the sales funnel and customer lifecycle.
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