Agile Education Marketing and Focus Marketing Partner to Deliver New Sales Enhancement Programs for Education-Market Companies
Two of the education industry’s most well-respected firms will use their combined knowledge, experience and expertise to provide education businesses with insight and advice to improve marketing and sales performance.
Denver, Colorado – September 20, 2011 – Agile Education Marketing, the nation’s education information and marketing services leader, is pleased to announce their partnership with Focus Marketing, publisher of SellingToSchools.com, the sales and marketing resource center for education businesses. The two organizations’ first joint initiative, Exhibit Diagnostics, will be launched at EdNET, an annual education industry conference being held September 25-27 in Denver, Colorado.
Exhibit Diagnostics uniquely provides businesses that exhibit at education conferences with practical insight about how to improve the quantity and quality of the leads they generate. At the heart of Exhibit Diagnostics is the Exhibit Report Card, an assessment of the effectiveness of exhibitor's sales and marketing based on ratings provided by educators who are "mystery shoppers" in the exhibit hall.
“We interact with hundreds of education businesses each year, and one thing we consistently hear is that they’re struggling to get more sales from their exhibit investments,” said Larry Sanek, Senior Vice President of Business Development for Agile. “Our partnership with Focus Marketing through SellingToSchools.com enables us to provide a unique service that will deliver actionable information to exhibitors that will help them improve their exhibit ROI.”
The two companies are also co-developing a series of channel preferences studies that will answer education marketers’ most-pressing questions about how specific groups of educators react to their marketing promotions. The first of these reports reveals new insight about what district administrators think about a range of lead-generation channels that are commonly used by education market companies. This report is scheduled for release in early 2012.
“Agile's data and information engine combined with the sales and marketing insight offered at SellingToSchools.com is perfectly aligned to deliver a powerful new set of practical resources to help education marketing and sales professionals succeed,” said Glen McCandless, President of Focus Marketing, publisher of SellingToSchools.com “We’re excited about the products and services we are rolling out this fall as well as the long-term opportunity to provide much-needed data and information to the marketplace that they can't get from anyone else.”
For more information about the Exhibit Diagnostics service and other offerings from Agile and Focus Marketing through SellingToSchools.com, please visit www.agile-ed.com
About Agile Education Marketing
Agile Education Marketing is an innovative education information firm that assists businesses selling products and services to educators with their marketing initiatives. Founded in 2009, Agile’s database of K-12 schools and personnel has rapidly grown to over 130,000 institutions and 3.4 million educators. Agile provides quality at-school and at-home mailing and e-mail lists along with custom data analytics, creative services and tactical consulting to provide more value for customer’s marketing investments and their results. For more information about Agile and their partners, visit www.agile-ed.com.
About Focus Marketing
Focus Marketing provides consulting services for sales growth, marketing, and business development in the education markets. Since 1995, Focus Marketing has helped companies from start-ups to industry giants promote and sell their products to educators. Focus Marketing created and maintains the online resource center, SellingToSchools.com (STS) the "one stop" for what sales and marketing professionals need to know to succeed in the K-12 school market: expert insight, timely tips, and insider information. The STS web site, now it its tenth year, is now part of a multi-modal learning community for K-12 sales and marketing professionals that is linked to STS Radio and STS Twitter, and coming soon... STS TV.