Agile Education Marketing introduces new educators at home database with 100% linkage to educators' school addresses and demographic information
Denver, Colorado – January 13, 2011 – Agile Education Marketing announced today the launch of their new educators at-home database, EdConnect™ at Home. This database of over 2 million educators’ home mailing addresses will enable education and consumer marketers to more fully integrate their marketing communications and reach educators using a variety of marketing channels.
“Teaching is a profession that doesn’t get left at the office at the end of the day,” said Verlan Stephens, Managing Partner and co-founder of Agile. “Educators work on lesson plans, attend meetings and network with other education professionals outside of the school day. Sending product information to them at home as well as at school is an effective marketing strategy for many education businesses. The launch of EdConnect™ at Home expands Agile’s ability to help our customers attract new business and increase sales.”
EdConnect™ at Home’s 2 million addresses are all linked to Agile’s school institution and personnel files so 100% of the data can be directly linked to a school institution and personnel record. All of Agile’s databases are connected with a single identification number for each educator so it’s easy to pull an at-school list and then pull a corresponding EdConnect™ at Home list.
The at-home data is available now and can be selected using the same robust options offered for Agile’s at-school database, EdConnect™, as well as several at-home specific selections such as marital status, home ownership, number of children, and income level.
According to Bob O’Dell, Managing Partner and co-founder of Agile, “EdConnect™ at Home will be a strong marketing tool for education businesses, making it easy for them to coordinate at-school and at-home promotions, but it will also be a tremendous asset for consumer companies who have recognized educators as a stable consumer segment with disposable income.”
The release of the new EdConnect™ at Home data is perfectly timed to assist education businesses with reaching educators during the busy spring buying season as well as over the summer leading into the 2011-12 school year. Agile’s experienced Account Executives will help customers develop integrated marketing strategies that take advantage of EdConnect™ at Home as well as Agile’s at-school and e-mail databases.
For more information, visit www.agile-ed.com or call 866.783.0241.
About Agile Education Marketing
Agile Education Marketing is the newest choice in the education data market. Founded in 2009, Agile’s database of K-12 schools and personnel has rapidly grown to nearly 151,000 institutions and 3.4 million educators. Agile provides quality mailing and e-mail lists along with strategic consulting for targeted marketing. Through partnerships with GrantsQuest and Underscore Creative, Agile is able to provide customers with comprehensive marketing programs that encompass grant writing and creative services. For more information about Agile and their partners, visit www.agile-ed.com.