Agile Education Marketing launches enhanced online e-mail campaign tracking
New state-of-the-art online system enables education marketers to quickly and easily analyze e-mail campaign results and identify key factors in achieving top response
Denver, Colorado – February 4, 2011 – Education marketers now have a robust new resource to track and analyze the results of their e-mail campaigns. Agile Education Marketing launched their new online e-mail campaign tracking system today called e-nalysis™. e-nalysis™ provides standard tracking information such as open and click through rates as well as a wealth of education-specific data that will help marketers pinpoint high performing segments.
“We designed e-nalysis™ based on our customers’ wish lists. We asked what they had always wanted in an e-mail campaign tracking system,” said Robert O’Dell, Managing Partner of Agile Education Marketing. “Because of this e-nalysis™ is a highly effective resource for education marketers to analyze their campaign results and use the data to make modifications that will invariably improve response rates.”
A unique feature of e-nalysis™ is its ability to display results from multiple campaigns in a single view. So whether you’re testing creative or just want to track response over time, you can evaluate top performing campaigns at a glance rather than having to open multiple online tracking reports.
Additionally, results are tracked by a variety of data variables and demographics. According to Verlan Stephens, Managing Partner of Agile Education Marketing, “Job title and state are just the tip of the iceberg when it comes to determining who your top responders are. We’ve included key education-specific demographics like school type, grade taught, and Title I percentage into e-nalysis’™ reporting. Marketers can really dig in and get a complete snapshot of educators most likely to respond.”
Agile has always provided marketers with the names and mailing addresses of responders to campaigns but now with e-nalysis™ this data can be downloaded automatically so that sales reps can quickly follow-up with leads.
e-nalysis™ reporting will be available for customers to review for two years – a significantly longer time frame than other education-specific e-mail deployment providers
For more information, visit www.agile-ed.com or call 866.783.0241.
About Agile Education Marketing
Agile Education Marketing is the newest choice in the education data market. Founded in 2009, Agile’s database of K-12 schools and personnel has rapidly grown to nearly 151,000 institutions and 3.4 million educators. Agile provides quality mailing and e-mail lists along with strategic consulting for targeted marketing. Through partnerships with GrantsQuest and Underscore Creative, Agile is able to provide customers with comprehensive marketing programs that encompass grant writing and creative services. For more information about Agile and their partners, visit www.agile-ed.com.