Agile Education Marketing and The Educator’s Network form exclusive partnership to provide targeted online marketing opportunities to education businesses
Education businesses can now seamlessly execute multi-channel, integrated marketing campaigns working with one trusted resource to help them identify and reach qualified educators
Denver, Colorado – April 18, 2012 – Agile Education Marketing, the nation’s education information and marketing services leader, is pleased to announce their partnership with The Educator’s Network, Inc. (TENI), a collection of high quality web sites that provide targeted resources and information to educators. Agile will be the exclusive advertising broker for TENI, enabling Agile to now offer education businesses with a complete package of multi-channel marketing options ranging from online banner advertising and social media strategy to e-mail and direct mail.
“Multi-channel, integrated marketing campaigns are a proven strategy for success”, said Larry Sanek, Vice President of Business Development. “Through our new partnership with TENI, we’re expanding the ways in which our customers can target educators. Whether it’s in their mailboxes or online, Agile can help our customers stay front-and-center with educators.”
TENI, which includes ten highly targeted web sites, averages 4 million unique visitors each month. Businesses may advertise across all ten sites or select just the sites that fit their products’ demographics. Sites in the network include the extremely popular TeacherPlanet.com, MathGoodies.com and LessonPlans.com.
Sophisticated tracking and analysis systems enable advertisers to increase the ROI of their advertising buy through campaign optimization. Following the launch of a campaign, Agile and TENI will work with customers to evaluate response and then shift impressions from low performing sites to those that are attracting more response to the campaign.
“TENI and Agile offer our customers the convenience of working with one organization to launch an integrated marketing campaign as well as the assurance that whatever channels they choose, including online advertising, are directly targeted to educators,” said Sanek. “Other digital marketing opportunities serve your ad to a variety of untargeted sites whenever an educator goes online. That educator may or may not be searching for educational resources. With TENI you know that your ad will be seen by an educator who is actively searching specifically for education-related supplies, materials and information.”
In addition to the online ad buy, Agile can provide customers with assistance in the design of their banner ads and landing pages. “An essential part of an online campaign’s success is what happens once someone clicks the ad,” said Sanek. “Agile’s Creative Services partner, Underscore Creative, has extensive experience in developing and testing landing pages to get optimal response. Through our comprehensive marketing services, Agile can help with the planning, execution and analysis of any integrated marketing campaign.”
About Agile Education Marketing
Founded in 2009, Agile Education Marketing is an innovative education information firm that supports the marketing initiatives of businesses selling products and services to schools. Customers can utilize Agile’s robust database of K-12 schools and personnel along with custom data analytics, creative services and tactical consulting. Agile’s at-school and at-home mailing and e-mail lists, coupled with their knowledge and insight, help education businesses improve their marketing results and maximize their marketing investments. For more information about Agile and their partners, visit www.agile-ed.com.
About The Educator's Network, Inc.
The Educator’s Network (TENI) reaches 4 million unique monthly visitors through display banner advertising, newsletter sponsorships and dedicated eBlasts. Our network of sites provide K-12 educators with valuable lesson plans, activities, videos and reproducible worksheets. The Educator’s Network offers optimization with every campaign ensuring campaign success and maximizing ROI.