E-mail Marketing Services
Targeted • Flexible • Robust
E-mail is a fast, personal way to connect with prospects and stay in touch with customers. Agile’s E-mail Marketing Services help you every step of the way from creating an effective message to analyzing your results.
For a complete list of e-mail counts by job title, visit our e-mail data card
Whether you need help with full message creation – copy, design or programming – or just need some new ideas on how to design your e-mail messages for maximum response, you can rely on the experience and expertise of Agile and our creative services partner, Underscore Creative.
For Agile’s E-mail Best Practices, read our white paper on the Hot Topics page.
Response increases with each “touch” you have with your target audience. Trigger messages are an easy way to increase your touches with customers and prospects. Set-up follow-up e-mail messages that will deploy based on response to your initial e-mail campaign. You can schedule messages to each of the following groups:
Opens – Everyone who opened the initial e-mail but did not click-through
Click-throughs – Everyone who click-through from the initial e-mail
Non-responders – Everyone who did not open the initial e-mail
For more information and fees for trigger messages, contact your Agile Account Executive.
The key to response in today’s consumer-driven market is providing contacts with just the information that interests them. Using Personalized URLs (pURLs) you can target landing page content to each and every individual in your list – with a single campaign. Additionally, Agile’s pURL service includes three automated trigger messages that will create ongoing dialogue and increase campaign response.
Learn more about pURLs.
One of the great things about e-mail is how quickly you can see how your campaign performed and begin following up with leads. With Agile’s state-of-the-art online campaign tracking system, e-nalysis, you’ll have access to campaign results such as:
- The number and percent of delivered messages, bounces, opens, and click-throughs
- Response by 10 education-specific demographics including job title, Title 1 percent and district size
- Opens and click-throughs by educator name – download reports that include the names, addresses and phone numbers of everyone who responded at no additional charge
With e-nalysis the results of all your e-mail campaigns deployed by Agile are in one easy-to-use system. We can even compare the results of several campaigns in a single report.
Our new e-leads reports provided up-to-the-minute tracking the instant your campaign deploys. Log-in and see how many e-mails have deployed and who has responded – as they respond. Download the contact information for educators who opened your message and/or clicked through so you can follow-up with them the same day they expressed interest in your product. You'll even receive e-mail addresses for those educators who clicked a link in your message.
e-leads also includes a proprietary Agile Lead Score that ranks responding educators based on a combination of demographic variables including school and district funding and expenditures. Use the Lead Score to prioritize your follow-up and respond to the hottest leads first.
For a demo of e-nalysis and the new e-leads module, contact your Agile Account Executive.