Bob O'Dell

Bob O’Dell has extensive managerial experience in the analysis, development, and implementation of electronic systems including training personnel in a wide variety of information products. One of his specific strengths is in re-engineering processes that cut across organizational boundaries. Market driven, customer focused and with an understanding of the bottom line, Bob works closely with sales, staff and clients to identify the key issues in growing and re-engineering the organization.

Bob has held leadership positions in a variety of large and small organizations. The most recent leadership position was at QED Data Systems, a Scholastic Company where he was Director, Customer Solutions. He had responsibility for architecting and developing a new sales order flow and fulfillment. He was also Product Manager for a new line of services being developed to allow customers to get the most out of their marketing databases.

Before that he was at T.H.E. Journal where as Chief Technologist, he was responsible for cutting edge Web properties and infrastructure systems. One example was an order entry and production tracking system for print and Web advertising that eliminated all paper and provided management with real-time analysis of sales. Before joining T.H.E., Bob was Vice President, Performance Quality Improvement for Market Data Retrieval, a Dun and Bradstreet company. In addition to managing several departments, he was instrumental in the development of an industry leading order entry and a customized customer relation management system.

Bob also was Vice President, Technology at McGraw-Hill School Group and College Division where he was charged with helping introduce electronic products and systems into the product mix of the Group.

Other positions Bob has held are Chief Scientist at Mindscape, Director of Technical Services in Scott Foresman Electronic Publishing, and Education Specialist at Texas Instruments Consumer Products. He also has served as a technology consultant and science teacher in Michigan Public Schools.

Bob holds a Ph.D. in Instructional Technology from Wayne State University. He has received multiple awards from McGraw-Hill and Dun and Bradstreet for his innovative approaches and leadership. Bob retains many of his teacher qualities and clients will find that he is instrumental in growing the expertise and abilities of their staffs.